Marketing management

Bibliographic Details
Main Authors: Shapiro, Benson P. (Author), Dolan, Robert J. (Author), Quelch, John A. (Author)
Format: Book
Published: Homewood, Ill. : Irwin , 1985
Series:The Irwin series in marketing
Subjects:
Description
Physical Description:v. <1-3 > : ill. ; 25 cm.
Bibliography:Includes bibliographies
ISBN:0256031533 ,