Readings and cases in marketing management

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Readings and cases in marketing management

Bibliographic Details
Main Authors:	Burns, Alvin C. (Author), Cravens, David W. (Author)
Format:	Book
Published:	Homewood, Ill. : Irwin , 1987.
Series:	The Irwin series in marketing
Subjects:	Marketing > Management Marketing > Management > Case studies

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