Marketing management

Marketing management

Bibliographic Details
Main Authors: Park, C. Whan (Author), Zaltman, Gerald (Author)
Format: Book
Published: Chicago Dryden Press c1987.
Subjects:
Marketing > Management
Description
Physical Description:xvi, 656 p., [8] p. of plates ill. (some col.) ; 24 cm.
ISBN:0030055989

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