Magnet marketing : the ultimate strategy for attracting and holding customers

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Magnet marketing : the ultimate strategy for attracting and holding customers

Bibliographic Details
Main Authors:	Graham, John R. [ (John Rushton)] , 1931- (Author), Bennett, Steven J. , 1951- (Author)
Format:	Book
Published:	New York : John Wiley , c1991
Subjects:	Consumer satisfaction Customer services Marketing > Management

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