Marketing management : strategy and cases
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
John Wiley ,
c1986
|
| Edition: | 4th ed. |
| Series: | Wiley series in management
|
| Subjects: |
| Physical Description: | xiii, 925 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0471010987 |