Cases and classics in marketing management
| Main Authors: | , |
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| Corporate Author: | |
| Format: | Book |
| Published: |
San Diego :
Harcourt Brace Jovanovich ,
c1986.
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| Subjects: |
| Item Description: | Rev. ed. of: Marketing management. c1980 |
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| Physical Description: | ix, 513 p. : ill. ; ; 25 cm. |
| Bibliography: | Includes bibliographies and index |
| ISBN: | 0155057758 |