Cases and classics in marketing management

Cases and classics in marketing management

Bibliographic Details
Main Authors: Gaedeke, Ralph M. (Author), Tootelian, Dennis H. (Author)
Corporate Author: Marketing management
Format: Book
Published: San Diego Harcourt Brace Jovanovich c1986.
Subjects:
Marketing > United States > Management
Marketing > United States > Management > Case studies
Description
Physical Description:ix, 513 p. ill. ; 25 cm.
ISBN:0155057758

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