Marketing management : strategy and action
| Main Author: | |
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| Format: | Book |
| Published: |
Boston, Mass. :
Kent ,
c1985.
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| Subjects: |
| Physical Description: | xix, 750, 14, 23 p. : ill. ; ; 25 cm. |
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| Bibliography: | Includes index |
| ISBN: | 0534047882 |