Promotion management and marketing communications
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Chicago :
Dryden Press ,
c1986.
|
| Series: | The Dryden Press series in marketing
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| Subjects: |
| Physical Description: | xix, 652 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030694140 |