Promotion management and marketing communications
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Chicago
Dryden Press
c1986.
|
| Series: | The Dryden Press series in marketing
|
| Subjects: |
| Physical Description: | xix, 652 p. ill. ; 25 cm. |
|---|---|
| ISBN: | 0030694140 |