Marketing communications
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| Corporate Author: | |
| Format: | Book |
| Published: |
London :
Heinemann ,
1983.
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| Subjects: |
| Item Description: | Includes index Published on behalf of the Institute of Marketing |
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| Physical Description: | xii, 339 p. : ill. ; ; 24 cm. |
| Bibliography: | Bibliography: p. 335 |
| ISBN: | 0434919306 , |