Case studies in marketing, advertising, and public relations

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Case studies in marketing, advertising, and public relations

Bibliographic Details
Main Author:	McIver, Colin , 1914-1987 (Author)
Corporate Authors:	CAM Foundation, Institute of Marketing (Great Britain)
Format:	Book
Published:	London : Heinemann , 1984
Subjects:	Advertising > Great Britain > Case studies Marketing > Great Britain > Case studies Public relations > Great Britain > Case studies

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