Cases in marketing management

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Cases in marketing management

Bibliographic Details
Main Authors:	Bernhardt, Kenneth L. , 1944- (Author), Kinnear, Thomas C. , 1943- (Author)
Format:	Book
Published:	Plano, Tex. : Business Publications , 1985
Edition:	3rd ed.
Subjects:	Marketing > Decision-making > Case studies Marketing > Management > Case studies

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