Marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
John Wiley ,
c1986
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xvi, 764 p. : ill. (some col.) ; ; 27 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0471821985 |