Promotion management and marketing communications

Bibliographic Details
Main Author: Shimp, Terence A. (Author)
Format: Book
Published: Fort Worth : Dryden Press , c1993.
Edition:3rd ed.
Subjects:

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5415 123 S54 1993
Accession Item Category Format Status Notes
1000017857 OPEN SHELF (30 DAYS) Book Available