Behavioural aspects of marketing
| Main Author: | |
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| Corporate Authors: | , |
| Format: | Book |
| Published: |
Oxford :
Butterworth-Heinemann ,
1981
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| Subjects: |
| Physical Description: | ix, 235 p. : ill. ; ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0434923001 , |