Behavioural aspects of marketing

Behavioural aspects of marketing

Bibliographic Details
Main Author: Williams, Keith C. (Author)
Corporate Authors: CAM Foundation, Chartered Institute of Marketing
Format: Book
Published: Oxford Butterworth-Heinemann 1981
Subjects:
Consumers
Motivation research (Marketing)
Description
Physical Description:ix, 235 p. ill. ; 24 cm.
ISBN:0434923001

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