Marketing : basic concepts and decisions
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston :
Houghton Mifflin ,
c1987.
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xxx, 766 p. : ill. (some col.) ; ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0395357101 |