Marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1986
|
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: | xx, 597 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 007044207X |