Basic marketing : a managerial approach

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Basic marketing : a managerial approach

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Bibliographic Details
Main Authors:	McCarthy, E. Jerome [ (Edmund Jerome)] (Author), Brogowicz, Andrew A. (Author)
Format:	Book
Published:	Homewood, Ill. : Richard D. Irwin , 1981
Edition:	7th ed.
Subjects:	Marketing > Management

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