Marketing practices and principles
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1986.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | viii, 439 p. : ill. (some col.) ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index |
| ISBN: | 0070407053 |