Marketing practices and principles

Marketing practices and principles

Bibliographic Details
Main Authors: Mason, Ralph E. (Author), Husted, Stewart W. (Author), Lynch, Richard L. (Author), Rath, Patricia Mink (Author)
Format: Book
Published: New York McGraw-Hill c1986.
Edition:4th ed.
Subjects:
Marketing
Description
Physical Description:viii, 439 p. ill. (some col.) ; 25 cm.
ISBN:0070407053

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