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| 001 |
0000011286 |
| 005 |
20070822093000.0 |
| 008 |
021119n |
| 020 |
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|a 025602846X
|
| 090 |
0 |
0 |
|a HF5415
|b .E5 1983
|
| 100 |
0 |
|
|a Engel, James F. ,
|e author
|
| 245 |
0 |
0 |
|a Promotional strategy :
|b managing the marketing communications process
|c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
|
| 250 |
|
|
|a 5th ed.
|
| 260 |
2 |
|
|a Homewood, Ill. :
|b Richard D. Irwin ,
|c 1983
|
| 300 |
|
|
|a xv, 655 p., [4] p. of plates :
|b ill. (some col.) ; ;
|c 25 cm.
|
| 440 |
0 |
4 |
|a The Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
0 |
|
|a Kinnear, Thomas C. ,
|d 1943- ,
|e author
|
| 700 |
0 |
|
|a Warshaw, Martin R. ,
|e author
|
| 999 |
|
|
|a 1000010907
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000010909
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|