Promotional strategy : managing the marketing communications process
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Homewood, Ill. :
Richard D. Irwin ,
1983
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| Edition: | 5th ed. |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xv, 655 p., [4] p. of plates : ill. (some col.) ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 025602846X |