Promotional strategy managing the marketing communications process
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Homewood, Ill.
Richard D. Irwin
1983
|
| Edition: | 5th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: |
| Physical Description: | xv, 655 p., [4] p. of plates ill. (some col.) ; 25 cm. |
|---|---|
| ISBN: | 025602846X |