APA (7th ed.) Citation

Engel, J. F., Kinnear, T. C. ., & Warshaw, M. R. (1983). Promotional strategy: Managing the marketing communications process (5th ed.). Richard D. Irwin.

Chicago Style (17th ed.) Citation

Engel, James F., Thomas C. Kinnear, and Martin R. Warshaw. Promotional Strategy: Managing the Marketing Communications Process. 5th ed. Homewood, Ill.: Richard D. Irwin, 1983.

MLA (9th ed.) Citation

Engel, James F., et al. Promotional Strategy: Managing the Marketing Communications Process. 5th ed. Richard D. Irwin, 1983.