Fundamentals of modern marketing

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Fundamentals of modern marketing

Bibliographic Details
Main Authors:	Cundiff, Edward W. (Author), Govoni, Norman A. P. (Author), Still, Richard Ralph , 1921 (Author)
Format:	Book
Published:	Englewood Cliffs, NJ : Prentice-Hall , c1985
Edition:	4th ed.
Subjects:	Marketing

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