Fundamentals of modern marketing
| Main Authors: | Cundiff, Edward W. (Author), Govoni, Norman A. P. (Author), Still, Richard Ralph 1921 (Author) |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
c1985
|
| Edition: | 4th ed. |
| Subjects: |
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