Strategic marketing : a handbook for entrepreneurs and managers

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Strategic marketing : a handbook for entrepreneurs and managers

Bibliographic Details
Main Authors:	Bradway, Bruce M. (Author), Frenzel, Mary Anne (Author), Pritchard, Robert E. , 1941- (Author)
Format:	Book
Published:	Reading, Mass. : Addison-Wesley , c1982
Subjects:	Marketing > Handbooks, manuals, etc.

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