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021119n |
| 020 |
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|a 0256033714
|
| 090 |
0 |
0 |
|a HF5392
|b .G72
|
| 100 |
0 |
|
|a Cravens, David W. ,
|e author
|
| 245 |
0 |
0 |
|a Strategic marketing cases and applications
|c David W. Cravens, Charles W. Lamb, Jr.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
2 |
|
|a Homewood, Ill. :
|b Irwin ,
|c 1986.
|
| 300 |
|
|
|a xxi, 803 p. :
|b ill. ; ;
|c 25 cm.
|
| 440 |
0 |
4 |
|a The Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references
|
| 650 |
|
0 |
|a Marketing
|v Case studies
|
| 700 |
0 |
|
|a Lamb, Charles W. ,
|e author
|
| 999 |
|
|
|a 1000072767
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000074963
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|