Strategic marketing cases and applications

Bibliographic Details
Main Authors: Cravens, David W. (Author), Lamb, Charles W. (Author)
Format: Book
Published: Homewood, Ill. Irwin 1986.
Edition:2nd ed.
Series:The Irwin series in marketing
Subjects:

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5392 G72
Accession Item Category Format Status Notes
1000072767 OPEN SHELF (30 DAYS) Book Available
1000074963 OPEN SHELF (30 DAYS) Book Available