Strategic marketing cases and applications
| Main Authors: | , |
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| Format: | Book |
| Published: |
Homewood, Ill. :
Irwin ,
1986.
|
| Edition: | 2nd ed. |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xxi, 803 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references |
| ISBN: | 0256033714 |