Data mining techniques for marketing, sales, and customer relationship management

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Data mining techniques for marketing, sales, and customer relationship management

Bibliographic Details
Main Authors:	Berry, Michael J. A. (Author), Linoff, Gordon (Author)
Format:	Book
Language:	English
Published:	Indianapolis, Ind. Wiley Publishing c2004
Edition:	2nd ed
Subjects:	Business > Data processing Data mining Marketing > Data processing

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