Data mining techniques for marketing, sales, and customer relationship management

Data mining techniques for marketing, sales, and customer relationship management

Bibliographic Details
Main Authors: Berry, Michael J. A. (Author), Linoff, Gordon (Author)
Format: Book
Language:English
Published: Indianapolis, Ind. Wiley Publishing c2004
Edition:2nd ed
Subjects:
Business > Data processing
Data mining
Marketing > Data processing
Description
Physical Description:xxv, 643 p. ill. 1 map 24 cm
ISBN:0471470643 (pbk.)

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