Services marketing : text & cases
| Main Author: | |
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| Format: | Book |
| Published: |
New Delhi :
Tata McGraw-Hill ,
c2004
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| Subjects: |
| Physical Description: | xviii, 357 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0070585822 (pbk.) |