Marketing research : within a changing information environment
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Boston :
McGraw-Hill ,
c2006
|
| Edition: | 3th ed |
| Subjects: |
| Physical Description: | xxvii, 700 p. : ill. ; 27 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0071115927 (pbk.) |