Marketing research

Bibliographic Details
Main Authors: Cooper, Donald R. (Author), Schindler, Pamela S. (Author)
Format: Book
Published: New York : McGraw-Hill/Irwin , 2006
Series:McGraw-Hill series in marketing
Subjects:

MARC

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260 2 |a New York :   |b McGraw-Hill/Irwin ,   |c 2006 
300 |a xiv, 790 p. :   |b col. ill. ;   |c 28 cm.   |e 1 CD-ROM (4 3/4 in.) 
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504 |a Includes bibliographical references [p. 726-749] and index 
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