Marketing research
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill/Irwin ,
2006
|
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: | xiv, 790 p. : col. ill. ; 28 cm. 1 CD-ROM (4 3/4 in.) |
|---|---|
| Bibliography: | Includes bibliographical references [p. 726-749] and index |
| ISBN: | 0072837861 |