Marketing research
| Main Authors: | , |
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| Format: | Book |
| Published: |
New York
McGraw-Hill/Irwin
2006
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| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xiv, 790 p. col. ill. 28 cm 1 CD-ROM (4 3/4 in.) |
|---|---|
| ISBN: | 0072837861 |