Marketing

Bibliographic Details
Main Authors: Berkowitz, Eric N. (Author), Kerin, Roger A. (Author), Rudelius, William (Author)
Format: Book
Published: Homewood. III. Irwin c1989
Edition:2nd ed
Subjects:
Description
Physical Description:xxv, 752 p. 27 cm. 1 computer disk (51/4 ins.)