Brand strategy

Brand strategy

Bibliographic Details
Main Author: Murphy, John M. , 1944- (Author)
Format: Book
Published: Cambridge, England : Director Books , 1990
Subjects:
Brand name products > United States
Business names > United States
Trademarks > United States
Description
Physical Description:xii, 186 p. ; ; 24 cm.
ISBN:0130841617

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