Advertising management

Bibliographic Details
Main Authors: Aaker, David A. (Author), Myers, John G. (Author)
Format: Book
Published: New Delhi : Prentice-Hall of India , 1983
Edition:2nd ed.
Subjects:

MARC

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050 0 0 |a HF5823   |b .A131 1983 
090 0 0 |a HF5823   |b .A131 1983 
100 0 |a Aaker, David A. ,   |e author 
245 0 0 |a Advertising management   |c David A. Aaker, John G. Myers 
250 |a 2nd ed. 
260 2 |a New Delhi :   |b Prentice-Hall of India ,   |c 1983 
300 |a 560 p. ; ;   |c 23 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Advertising   |x Management 
700 0 |a Myers, John G. ,   |e author 
999 |a 1000013664   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus