Advertising management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New Delhi
Prentice-Hall of India
1983
|
| Edition: | 2nd ed. |
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000002488 | ||
| 008 | 021118n | ||
| 020 | |a 0876922361 | ||
| 050 | 0 | 0 | |a HF5823 |b .A131 1983 |
| 090 | 0 | 0 | |a HF5823 |b .A131 1983 |
| 100 | 0 | |a Aaker, David A. |e author | |
| 245 | 0 | 0 | |a Advertising management |c David A. Aaker, John G. Myers |
| 250 | |a 2nd ed. | ||
| 260 | 2 | |a New Delhi |b Prentice-Hall of India |c 1983 | |
| 300 | |a 560 p. ; |c 23 cm. | ||
| 650 | 0 | |a Advertising |x Management | |
| 700 | 0 | |a Myers, John G. |e author | |
| 999 | |a 1000013664 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||