Advertising and promotion an integrated marketing communications perspective

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Advertising and promotion an integrated marketing communications perspective

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Bibliographic Details
Main Author:	Belch, George E. (George Edward) 1951- (Author)
Format:	Book
Published:	New York McGraw Hill/Irwin c2004
Edition:	6th ed
Series:	McGraw-Hill series in marketing
Subjects:	Advertising Communication in marketing Sales promotion

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