Advertising and promotion an integrated marketing communications perspective
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
McGraw Hill/Irwin
c2004
|
| Edition: | 6th ed |
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
Badak General Collection
| Call Number: |
HF5823 B44 2004 KIT |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 1000105191 | OPEN SHELF (30 DAYS) | Book | Available |
Badak Multimedia Sorting
| Call Number: |
HF5823 B44 2004 KIT |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 1000105192 | Close Access | CD-ROM | Sorting |