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| 001 |
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| 008 |
021118s2004 |
| 020 |
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|a 0072536764
|
| 050 |
0 |
0 |
|a HF5823
|b .B44 2004
|
| 090 |
0 |
0 |
|a HF5823
|b .B44 2004 kit
|
| 100 |
0 |
|
|a Belch, George E.
|q (George Edward)
|d 1951-
|e author
|
| 245 |
1 |
0 |
|a Advertising and promotion
|b an integrated marketing communications perspective
|c George E. Belch & Michael A. Belch
|
| 250 |
|
|
|a 6th ed
|
| 260 |
2 |
|
|a New York
|b McGraw Hill/Irwin
|c c2004
|
| 300 |
|
|
|a xiii, 779 p.
|e (various paging)
|b col. ill.
|c 29 cm
|e 1 CD-ROM (4 3/4 in.)
|
| 440 |
|
0 |
|a McGraw-Hill series in marketing
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Sales promotion
|
| 999 |
|
|
|a 1000105191
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000105192
|b CD-ROM
|c Close Access
|e Gong Badak Campus
|