Advertising and promotion an integrated marketing communications perspective
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| Format: | Book |
| Published: |
New York
McGraw Hill/Irwin
c2004
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| Edition: | 6th ed |
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xiii, 779 p. (various paging) col. ill. 29 cm 1 CD-ROM (4 3/4 in.) |
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| ISBN: | 0072536764 |