APA (7th ed.) Citation

Belch, G. E. (2004). Advertising and promotion: An integrated marketing communications perspective (6th ed.). McGraw Hill/Irwin.

Chicago Style (17th ed.) Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. New York: McGraw Hill/Irwin, 2004.

MLA (9th ed.) Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. McGraw Hill/Irwin, 2004.