Search Results - Keh, Hean Tat

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  1. 1
    Strategic Asian marketing an essential guide for managers

    Strategic Asian marketing an essential guide for managers by Keh, Hean Tat, Chiang, Jeongwen

    Published 2004
  2. 2
    Services marketing in Asia managing people, technology, and strategy

    Services marketing in Asia managing people, technology, and strategy by Lovelock, Christopher H., Keh, Hean Tat, Lu, Xiongwen, Wirtz, Jochen

    Published 2005

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