Search Results - Gummesson, Evert , 1936-

Evert Gummesson

Gummesson in 2015 __NOTOC__ Evert Gummesson (18 January 1936 – 2 April 2023) was Professor Emeritus of Service Marketing and Management at the Stockholm Business School, where he was formerly the Director of Research. He received his Ph.D. from Stockholm University, Stockholm School of Economics. He was a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. Provided by Wikipedia
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    Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

    Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationshi... by Gummesson, Evert , 1936-

    Published 2002
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