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Managing customer relationships : a strategic framework by Peppers, Don, Rogers, Martha

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The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry by Newell, Frederick

Strategic customer care : an evolutionary approach to increasing customer value and profitability by Brown, Stanley A. , 1946-

Relationship marketing : strategy and implementation by Peck, Helen

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationshi... by Gummesson, Evert , 1936-

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Handbook of CRM : achieving excellence in customer management by Payne, Adrian

Principles of customer relationship management by Baran, Roger Joseph , 1945-, Galka, Roger J., Strunk, Daniel P.

Marketing the sports organisation : building networks and relationships by Ferrand, Alain , 1952-, McCarthy, Scott , 1958-

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Tolonglah jual kepada saya! = Permission marketing by Godin, Seth

UnMarketing : everything has changed and nothing is different by Stratten, Scott, Kramer, Alison